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Split tests in marketing campaigns for Creatio

Campaign designer element, which allows to split audience between different flows randomly and perform split-tests
Application type
On-site deployment
Cloud deployment
    Product description
    Product description

    'Random split' element, distributed with this add-on, extends Marketing Creatio campaign designer tools with ability to setup split-tests in trigger campaigns. You can randomly split audience between different communication flows, measure efficiency of each flow (i.e., by amount of purchases made after communication) and adjust the campaign, streaming most of the customers through the most efficient communication flow.

    This add-on allows to:

    • setup unlimited number of random flows, setup % of participants to go through each of them;
    • run split-test for all campaign participants;
    • run split-test with reference groups (i.e., send emails to all participants except a small test group).
    Support conditions

    This free add-on was developed on the Creatio platform by citizen developers, as part of the "Dev Labs" community project. If you have questions or encounter any issues while using the add-on, please create a post on the Creatio Community, where citizen developers and other community members will be able to help you.

    Product compatibility
    7.11.1 and up
    .Net Framework

    The add-on is compatible with Marketing Creatio up to 7.17.2 version.

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