‘BCG matrix’ dashboard can be accessed through the Products section and includes 4 quadrants:
- Stars – products with high growth rate and high market share.
- Cash cows – products with high market share but low growth rate.
- Question marks – products with high growth rate but low market share.
- Dogs – products with low growth rate and low market share.
The ‘BCG matrix Indicators Calculation’ business process calculates dashboard indicators on a monthly basis and requires data about strongest competitor’s sales volumes of the analyzed items.
If the information about competitor is not available, deactivate the business process and activate the ‘BCG matrix Indicators Calculation (share in company’s sales)’ business process that calculates product’s share based on company’s total sales result in orders.
The indicators’ thresholds can be updated with reference to the industry and development strategy of the company through the dashboard setup.