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‘BCG matrix’ dashboard

Growth Market Share Matrix to review your product portfolio basing on market growth and relative market share in previous quarter

    Description
    Product description

    ‘BCG matrix’ dashboard can be accessed through the Products section and includes 4 quadrants:

    • Stars – products with high growth rate and high market share.
    • Cash cows – products with high market share but low growth rate.
    • Question marks – products with high growth rate but low market share.
    • Dogs – products with low growth rate and low market share.

    The ‘BCG matrix Indicators Calculation’ business process calculates dashboard indicators on a monthly basis and requires data about strongest competitor’s sales volumes of the analyzed items.

    If the information about competitor is not available, deactivate the business process and activate the ‘BCG matrix Indicators Calculation (share in company’s sales)’ business process that calculates product’s share based on company’s total sales result in orders.

    The indicators’ thresholds can be updated with reference to the industry and development strategy of the company through the dashboard setup.

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    Price
    Free
    Support is not available for this application.
    Product compatibility
    Product
    Sales (commerce)
    Sales (enterprise)
    Version
    7.11.2 and up
    Platform
    .Net Framework

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