Call tracking connector for Creatio is an integration between MC Call Tracking, the virtual telephone system and the powerful Creatio platform. This connector allows you to measure efficiency of marketing channels, sources and campaigns. As a result, you will be able to optimize your marketing activities and plan accordingly.

Use cases:

For every lead that is registered by phone or any other channel, such as website, TV or radio Call tracking technology allows to track needed parameters. Thus, it you can easily use them for end-to-end analytics in the lead funnel and for better budget estimation.

• Performance marketing. Identify the exact caller and sources, campaigns, ads or keywords that delevered it.
• Sales performance and conversion. Manage agent (sales) performance and benchmark them.
• Empirics and data analytics. Manage all marketing channels including calls within your leading analytics system - Creatio.

Key features:

• real-time transfer of relevant call data straight to your Creatio;
• differentiate campaigns and marketing channels by assigning calling number;
• redirect customer calls to the needed destination (call centre, voice mail, call back option);
• ability to provide the user with the custom number depending on their geographical location.

Notes:

Calling numbers instantly available in all 5200 local networks in Germany and Austria.