No votes yet

Lead Generation

Engage with your audience from landing pages, analyze its web sessions, and automate marketing workflows
    Product description

    Lead Generation app enables effective management of the initial stages of the customer qualification process. It begins with receiving form submissions from integrated landing pages and extends to nurturing contact needs through a variety of marketing automation workflows. These workflows leverage diverse data sets, including valuable insights from Matomo web analytics.

    Use cases:

    The app is designed for individual marketers, marketing teams, and businesses of all sizes who want to streamline their marketing efforts, generate leads, automate workflows, and optimize their conversion rates. With the Lead Generation app, you can optimize the marketing funnel by tracking all prospects' touchpoints and monitoring the contact's readiness to become an MQL. The key use cases the app is focused on include:

    • collecting the submitted form’s data once the form is created

    • setting up contact registration in Creatio

    • analyzing user behavior on your website

    • identifying the contact’s readiness to become an MQL

    Key features:

    • set up automatic contact registration based on form submissions received in Creatio when customers fill in forms on Facebook or on your website's landing page. Easily customize the contact registration process with the Creatio business process designer

    • identify the contact’s source and channel based on the submitted form’s data

    • analyze the contact’s website behavior with the help of Matomo web analytics tool: determine the most visited pages, how long the contact stayed on the page etc.
    • identify the contact’s readiness to become an MQL using the ML model. Set up the model’s parameters to calculate the Lead conversion score of the contact and account based on your business requirements for MQL


    If the Lead Generation app is installed in an environment where the Matomo connector is available, it will not impact the performance of the Matomo connector features.

    Lead Generation Creatio app Cloud \ On-site
    $ 120
    user / year
    The cost of the application does not include the Marketing contacts license, which must be purchased separately.
    The app is also available as part of the Marketing product for zero fee on top of the product license. For detailed information on the Marketing Creatio pricing, please refer to Pricing.
    The listed price does not include the cost of Creatio Platform plan. For detailed information on Platform pricing, please refer to the following link.
    Pricing does not include taxes and fees (such as VAT) regulated by law.
    The payment shall be made either (i) in USD or (ii) in EUR, (iii) in GBP, (iiii) in AUD at the company's then current commercial rate if it would be agreed with Creatio.

    Terms & Conditions

    Support is available for this application.
    Support conditions
    Support is provided by the developer within the "Basic", "Business" and "Premium" packages. Detailed information about the support packages and the support terms can be found on the Creatio website.
    Support contacts
    Product compatibility
    All products on Creatio platform
    8.1.2 and up
    MS SQL
    .NET Framework
    .NET 6 (started from 8.0.9)
    Deployment options
    Starting from Creatio 8.1.2, the app is also available as part of the Marketing product for zero fee on top of the product license.
    Account data sharing

    By installing or downloading the App, you confirm that you agree with sharing your account data (name, email, phone, company and country) with the App Developer as their End User.

    The App Developer will process your data under their privacy policy.

    Leave your feedback about the solution to its developer and Marketplace team

    What's new?
    Version 1.3.47
    Use the app to engage with your audience from landing pages, analyze its web sessions, and automate marketing workflows
    Developed by