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Description
Product description
Lead Generation app enables effective management of the initial stages of the customer qualification process. It begins with receiving form submissions from integrated landing pages and extends to nurturing contact needs through a variety of marketing automation workflows. These workflows leverage diverse data sets, including valuable insights from Matomo web analytics.
Use cases:
The app is designed for individual marketers, marketing teams, and businesses of all sizes who want to streamline their marketing efforts, generate leads, automate workflows, and optimize their conversion rates. With the Lead Generation app, you can optimize the marketing funnel by tracking all prospects' touchpoints and monitoring the contact's readiness to become an MQL. The key use cases the app is focused on include:
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collecting the submitted form’s data once the form is created
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setting up contact registration in Creatio
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analyzing user behavior on your website
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identifying the contact’s readiness to become an MQL
Key features:
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build visually engaging landing pages with web forms, images, and videos in the new landing page designer
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set up automatic contact registration based on form submissions received in Creatio when customers fill in forms on Facebook or on your website's landing page. Easily customize the contact registration process with the Creatio business process designer
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identify the contact’s source and channel based on the submitted form’s data
- analyze the contact’s website behavior with the help of Google Analytics or Matomo: determine the most visited pages, how long the contact stayed on the page etc.
- identify the contact’s readiness to become an MQL using the ML model. Set up the model’s parameters to calculate the Lead conversion score of the contact and account based on your business requirements for MQL
Notes:
If the Lead Generation app is installed in an environment where the Matomo connector is available, it will not impact the performance of the Matomo connector features.
Languages
Pricing
Price
$ 120
user / year
The listed price does not include the cost of Creatio Platform plan. For detailed information on Platform pricing, please refer to the following link.
Pricing does not include taxes and fees (such as VAT) regulated by law.
The payment shall be made either (i) in USD or (ii) in EUR, (iii) in GBP, (iiii) in AUD at the company's then current commercial rate if it would be agreed with Creatio.
Terms & Conditions
By installing this product you agree to terms and conditions outlined in the license agreement.
Support
Support is available for this application.
Support conditions
Support is provided by the developer within the "Basic", "Business" and "Premium" packages. Detailed information about the support packages and the support terms can be found on the Creatio website.
Support contacts
Email
support@creatio.com
Reviews
Installation
Product compatibility
Product
All products on Creatio platform
UI Framework
Freedom UI
Version
8.1.2 and up
DBMS
Any supported DBMS
Platform
.NET Framework
.NET 6 (started from 8.0.9)
Deployment options
Cloud
On-site
Starting from Creatio 8.1.2, the app is also available as part of the Marketing product for zero fee on top of the product license.
Account data sharing
By installing or downloading the App, you confirm that you agree with sharing your account data (name, email, phone, company and country) with the App Developer as their End User.
The App Developer will process your data under their privacy policy.
What's new
What's new?
Version 1.10.12
One-Click Publishing
Instantly publish landing pages to a live, pre-configured URL
Reusable Row Layouts
Save and reuse custom row layouts to streamline landing page creation
Landing Page Source Tracking
Automatically track the source of Leads and Submitted forms, with filtering by landing page and referrer URL for performance insights
Extended Form Data Capture
Capture any entity — standard or custom — via web forms in landing page designer by selecting the target entity from the Webhook Entities lookup
Active Contacts Overlimit Warning for Campaigns
The warning is displayed if the number of potential campaign participants exceeds the available Active Contacts licenses
Version 1.9.6
Quickly create engaging landing pages to capture prospects, add web forms, images, videos, and flexible layouts. Download the HTML for easy publishing.
Beta: Publish landing pages directly to a live URL from Creatio by enabling the LandingPagePublishingEnabled feature. Launch pages in minutes!
Version 1.8.8
Compatible with Creatio 8.2.1
Version 1.7
You can now receive web analytics data for Creatio contacts using Google Analytics. This data is collected after receiving form submissions from webhook-integrated landing pages
Version 1.6.12
Compatible with Creatio 8.1.5
Version 1.5.2
- Introducing Web forms and pages section for seamless integration of your landing page with Creatio using the webhook mechanism
- Directly tag campaigns, submitted forms or Facebook forms from the list page
Version 1.3.47
Use the app to engage with your audience from landing pages, analyze its web sessions, and automate marketing workflows
The app is also available as part of the Marketing product for zero fee on top of the product license. For detailed information on the Marketing Creatio pricing, please refer to Pricing.
If you would like to use Facebook or LinkedIn for lead generation, Landingi or WordPress for web page building, or Matomo for web analytics tracking, the subscription for each service must be purchased separately.