Lead Generation

Lead Generation app enables effective management of the initial stages of the customer qualification process. It begins with receiving form submissions from integrated landing pages and extends to nurturing contact needs through a variety of marketing automation workflows. These workflows leverage diverse data sets, including valuable insights from Matomo web analytics.

Use cases:

The app is designed for individual marketers, marketing teams, and businesses of all sizes who want to streamline their marketing efforts, generate leads, automate workflows, and optimize their conversion rates. With the Lead Generation app, you can optimize the marketing funnel by tracking all prospects' touchpoints and monitoring the contact's readiness to become an MQL. The key use cases the app is focused on include:

• collecting the submitted form’s data once the form is created

• setting up contact registration in Creatio

• analyzing user behavior on your website

• identifying the contact’s readiness to become an MQL

Key features:

• set up automatic contact registration based on form submissions received in Creatio when customers fill in forms on Facebook or on your website's landing page. Easily customize the contact registration process with the Creatio business process designer

• identify the contact’s source and channel based on the submitted form’s data

• analyze the contact’s website behavior with the help of Matomo web analytics tool: determine the most visited pages, how long the contact stayed on the page etc.
• identify the contact’s readiness to become an MQL using the ML model. Set up the model’s parameters to calculate the Lead conversion score of the contact and account based on your business requirements for MQL

Notes:

If the Lead Generation app is installed in an environment where the Matomo connector is available, it will not impact the performance of the Matomo connector features.