Matomo connector for Creatio

Matomo connector for Creatio allows you to collect detailed reports on your website and its visitors, including the search engines and keywords they used, the language they speak, which pages they like, the files they download and so much more. This information can be used to improve user experience through site personalization and website optimization.

Use cases:

Contact information received from the Matomo web analytics tool can be used for: 

• customer experience analysis, for example you can determine the most visited pages and how long a user stayed on the page as well as many other metrics;

• predictive analytics can consume data to better predict user’s interest in a product or service; 

• detailed reports and analysis of the effectiveness of various marketing campaigns, by channels, regions, and other metrics;

• site optimization based on the most frequently used devices and platforms to access the resource. 

Key features:

• Contact enrichment with detailed reports on your website and its visitors, including the search engines and keywords they used, the language they speak, which pages they like, the files they download and so much more.

Notes:

• Starting from Creatio 7.18.3 version, a unified process is used for finding and creating a contact when working with a landing page. A new “Searching and creating contact” process must be used.

• The tracking of site events and user actions is paid on the Matomo service side. Fees are charged based on the Matomo price list for the number of hits per month.