Overview
Product overview
Matomo connector for Creatio allows you to collect detailed reports on your website and its visitors, including the search engines and keywords they used, the language they speak, which pages they like, the files they download and so much more. This information can be used to improve user experience through site personalization and website optimization.
Starting from Creatio 8.0.10, the Matomo web analytics functionality is included in the Creatio Marketing product and is available without the need for the connector installation. If you'd like to use the web analytics functionality in Creatio 8.0.9 or older versions, the Matomo connector installation is required.
Use cases:
Contact information received from the Matomo web analytics tool can be used for:
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customer experience analysis, for example you can determine the most visited pages and how long a user stayed on the page as well as many other metrics;
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predictive analytics can consume data to better predict user’s interest in a product or service;
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detailed reports and analysis of the effectiveness of various marketing campaigns, by channels, regions, and other metrics;
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site optimization based on the most frequently used devices and platforms to access the resource.
Key features:
- Contact enrichment with detailed reports on your website and its visitors, including the search engines and keywords they used, the language they speak, which pages they like, the files they download and so much more.
Notes:
- The connector is compatible with Creatio Marketing from version 7.18.3 to 8.0.9. Starting from Creatio 8.0.10, the Matomo web analytics functionality is included in the Creatio Marketing product and is available without the need for the connector installation.
- Starting from Creatio 7.18.3 version, a unified process is used for finding and creating a contact when working with a landing page. A new “Searching and creating contact” process must be used.
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The tracking of site events and user actions is paid on the Matomo service side. Fees are charged based on the Matomo price list for the number of hits per month.
Pricing
Terms and Conditions
Pricing FAQ
Support
Support is provided by the developer within the "Basic", "Business" and "Premium" packages. Detailed information about the support packages and the support terms can be found on the Creatio website.
Installation
Setup guide
Setup of Matomo connector for Creatio consists of two parts:
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configuring Matomo
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configuring Creatio
Matomo configuration
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Set up Matomo solution of your choice (Matomo Cloud or Matomo On-Premise)
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Obtain authentication token (Administration / Personal / Security / Auth tokens)
In Creatio
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Install Matomo connector for Creatio.
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Configure system settings located in “Matomo Connection Settings” folder.
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Populate the Matomo API service address settings by specifying the Matomo address for your site. Sign in to Matomo service. Copy the value from the address bar of your browser. The address must end with <<.matomo.cloud/>>
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Populate the API key of the Matomo service with Auth token received on Matomo side.
After completing the above steps, autogenerated code found in “Landings and Web Forms” is updated with Matomo component. Simply paste the autogenerated code to any landing page.
Compatibility notes
Starting from Creatio 8.0.10, the Matomo web analytics functionality is included in the Creatio Marketing product and is available without the need for the connector installation. If you'd like to use the web analytics functionality in Creatio 8.0.9 or older versions, the Matomo connector installation is required
Resources
Data sharing
- By installing or downloading the App, you confirm that you agree with sharing your account data (name, email, phone, company and country) with the App Developer as their End User.
- The App Developer will process your data under their privacy policy.
Versions
Versions history
Starting from Creatio 8.0.10, the Matomo web analytics functionality is included in the Creatio Marketing product and is available without the need for the connector installation
Starting from Creatio 8.0.10, the Matomo web analytics functionality is included in the Creatio Marketing product and is available without the need for the connector installation
A possibility to use webhooks for integration of your landing page with Creatio.
Fixed issues with web tracking info availability in cases when incomplete data from Matomo is received
Added a ‘Contains personal data’ label for fields with personal data.
Manual app installation
- Open the needed app → the Packages tab - download the Markeplace app files.
- Click in the top right → Application Hub
- Click New application. This opens a window.
- Select Install from file and click Select in the window that opens.
- Click Select file on the page of the Marketplace App Installation Wizard and specify the app file path.
The tracking of site events and user actions is paid on the Matomo service side. Fees are charged based on the Matomo price list for the number of hits per month.