Conversive by SMS Magic

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Automate omnichannel conversations across SMS, WhatsApp, Webchat, RCS, and more - embedded within your business workflows.

Overview

Product overview

Product description
Conversive empowers service-led businesses to break free from fragmented communication by unifying SMS, WhatsApp, Voice, RCS, LINE, and AI-powered chat into one seamless conversation orchestration engine. Instead of relying on manual outreach or disconnected tools, Conversive uses CRM-triggered automation to turn every lead or case into a real-time, personalized interaction—automated, contextual, and conversion-ready. This no-code solution transforms how teams engage across the customer lifecycle, boosting responsiveness, loyalty, and growth. All of this is natively embedded within Creatio workflows, so you can orchestrate lifecycle messaging without leaving your CRM.

Purpose Built for Customer & Client Facing Teams

Sales Reps & SDRs: Reach, respond, and close faster. Conversive lets sales reps instantly engage leads via their preferred channels with full context from CRM-fueled conversations. Every message is recorded, every conversation tracked. Customer Support & Service Teams: Deliver and scale support without sacrificing speed or context. With Conversive, agents chat, resolve, and retain—all in one place. AI agents assist, history syncs, and SLA stays intact. Ops & Admins: Fewer workarounds, more workflows. Conversive plugs in with minimal effort and drives operational efficiency, turning every message into a compliance-safe automation opportunity.

Key Features

Run contextual conversations without losing focus

Embedded conversational interfaces within contact and case records let teams respond instantly via conversational AI leveraging webchat, SMS, WhatsApp, RCS, and more, all within your CRM environment.

Outreach Embedded in Your Business Process

Trigger automated messages using Conversive actions inside Creatio workflows. From lead follow-ups to service alerts to appointment reminders, engage customers with AI-assisted orchestration.

Smart Campaigns

Keep your customers happy and your service levels manageable with control over incoming messages volume to ensure timely responses and greater customer experience.

Unified Timeline of Every Customer Interaction

Whether it’s live chats, AI agent exchanges, or conversion sequences, all message history is automatically logged at the contact or case level—so sales, service, and marketing work with full context.

Start Smart with Templates That Fit Your Business

Start strong with workflows built for your industry, so your teams in finance, healthcare, education, and legal can focus on compliant, conversational engagement, not configurations.



Stay Compliant Without Slowing Down

Conversive handles number mapping and 10DLC registration, helping you deliver compliant, high-deliverability messaging from day one.

Categories

UI Framework

UI Framework
Freedom UI

Type

Type
Application

Price

Price
Paid
Trial

Compatible with Creatio

Version
8.1.0 and up

Pricing

Monthly
Annual
Additional Contact (to Growth Hub)
$ 0.25 / month
billed annually
Description (Formatted)
A contact is defined as a record in the CRM where there is at a minimum one interaction over a period of one year. An interaction could be an automated message, or a business generated outreach. 
Additional Credits 10,000
$ 10.00 / month
billed annually
Description (Formatted)
  • Annual package for $120 that includes an additional 10,000 Credits
  • Additional Credits are typically used for sending SMS/MMS, WhatsApp Messages 
  • For telecom & usage charges please refer to the rate table on our website (Coming Soon)
Additional User
$ 25.00 user / month
billed annually
From 3 users
Description (Formatted)
 
The minimum requirement is  3 Growth Hub licenses.
 
E.g. purchase 3 Growth Hub licenses as well as 3 Additional Users for a total of 6 users.
Growth Hub
$ 80.00 user / month
billed annually
From 3 users
Description (Formatted)
  • Min. 3 users per year, each next additional user is $300/year
  • Includes 1,000 CRM contacts (used on interaction)
  • 10,000 messaging credits
  • 1 AI Agent
  • SMS & WhatsApp integration
  • Access to Conversive Platform
  • Please check additional SKU’s
Pricing plans start with a Growth Hub license which requires a minimum of 3 users. The first 3 growth hub licenses includes 10k credits, 1k CRM contacts. For additional users and credits please add the additional SKU's. 

Terms and Conditions

By installing this product you agree to terms and conditions outlined in the license agreement.

Pricing FAQ

How does pricing work?
What currencies are accepted for payment?
Do the listed prices include taxes or discounts?
Does the listed price include the cost of the Creatio Platform plan?

Support

Support is available for this application

SERVICE & SUPPORT LEVEL AGREEMENT

  1. Service Levels
    1. SMS-Magic Inc. will ensure that during each quarter, the Conversive Server is available 99% of the time.
  2. Availability and Downtime
  3. Availability is measured as total time the System is running during each quarter. System availability includes submission of messages to Conversive Server & the API service from Salesforce to Conversive server. The System would be available for 99% of the time with the exception of “Maintenance and Excluded Time” as mentioned in Clause 3.
  1. Down Time begins upon the earlier of the time when Conversive detects unavailability of System; or customer reports the unavailability of service and confirmed by Conversive. Down time ends when the System is up and running again.
  2. Maintenance Window
    1. SMS-Magic Inc. may require short periods of unavailability of the Conversive Services in order to conduct maintenance. Conversive will endeavor to perform planned maintenance on weekends between the hours of 09:00 AM to 10:00 AM UTC. In the case of unplanned maintenance, Conversive shall endeavor to provide 24 hours’ notice, if practicable.
    2. Scheduled Maintenance window - 01:00 Hour (On weekends)
    3. http://trust.screen-magic.com/ is the Conversive’s home for real-time information on system performance and security.
    4. SMS-Magic Inc. shall give the Customer advance written notice of planned maintenance on the network of a Service Provider in an applicable country (“Service Provider Mobile Network”), it being understood that the provision of such notice is conditioned on Conversive receiving advance notice from the Service Provider(s).
  3. Remedy

If at the end of each Service Period, the Service Level Target is not met then the User shall be entitled to a service credit calculated as follows:

Actual Service Availability in the relevant Service Period

Credit Calculation based on applicable

Quarterly Services Fee per Service Period

Less than 99.9% but greater than or equal to 99.0%

5%

Less than 99.0% but greater than or equal to 98.0%

10%

Less than 98.0%

20%

  1. Exclusions:
    1. Force Majeure. SMS-Magic Inc. will be excused from performance hereunder for any period and to the extent that it is prevented from performing pursuant hereto, in whole or in part, as a result of delays caused by User or third parties not managed by SMS Magic Inc. or a Force Majeure Event, and such non-performance will not be a default hereunder or an SLA violation hereof provided that SMS-Magic Inc. shall use best endeavors to mitigate the effects of the Force Majeure Event.
  2. Reporting Unavailability and Other Service Issues
    1. Customer will report all Failures and any other service issues to Conversive, stating the nature of the issue and information required for its resolution, using the following methods:
      1. http://www.screen-magic.com/support/; or
      2. email to care@screen-magic.com; or
      3. Telephone to US: 1-888-568-1315 | UK: 0-808-189-1305 | AUS: 1-800-823-175
    2. A Failure is deemed to have been reported at the earlier of (a) when Conversive’s Service Desk receives a report of it through the means described in 5.a, and (b) when Conversive opens a ticket in the Conversive system to track the Failure. 
  1. Response Times:
    1. Conversive shall be working with the problem announced/recognized within the response times stated below:

Severity

Critical – Category 1

Major – Category 2

Minor – Category 3

Acknowledgement

1 hour

4 hours

8 hours

Fix Problem (or workaround)

4 hours*

8 hours*

12 hours*

Permanent Solution

2 days

5 days

On monthly release cycle

 

*Applies only to issues within exclusive direct control of Conversive and does not include time during which Conversive is awaiting the provision of information it requests in connection with the service report.

  1. Severity Definition
    1. Fault category 1
      1. Critical fault System for Customer partly or totally not available - all functions breakdown
      2. Example: Connection to Conversive gateway for submitting and/or receiving of messages not possible.
    2. Fault-category 2
      1. Major fault System is partly disturbed but generally still available.
      2. Example: Conversive Gateway online but connection to Conversive is flapping
    3. Fault-category 3
      1. Minor fault isolates arising insignificant disturbances which essentially do not impair the enterprise.
      2. Example: Incorrect statistics, Administration Area for Stats and Logs not available or incorrect.

Installation

Compatibility notes

Compatibility notes
This app requires installation of Customer 360 app first.

Product compatibility

UI Framework

Freedom UI

Deployment Options

Cloud

DBMS

PostgreSQL
MS SQL

Platform

.NET Framework

Compatible with Creatio

8.1.0 and up

Versions

Versions history

Version
Compatibility
Release date
1.0.0
8.2.3 and up
09.09.2025
Release summary
Release of Version 1.0

Manual app installation

  1. Open the needed app → the Packages tab - download the Markeplace app files.
  2. Click in the top right → Application Hub
  3. Click New application. This opens a window.
  4. Select Install from file and click Select in the window that opens.
  5. Click Select file on the page of the Marketplace App Installation Wizard and specify the app file path.

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