Finserv Application Management extends Creatio’s Financial Services capabilities by enabling financial institutions to manage the complete lifecycle of customer financial applications — from initial request to account activation. Each application is a structured business object that orchestrates product selection, data collection, document handling, and multi-stage evaluation with built-in automation and validation.

The solution empowers service teams to reduce processing times, ensure compliance, and deliver a seamless onboarding experience through a unified platform that integrates consultations, application workflows, evaluations, and financial analytics.

Use cases:

• 360° customer insight for personalized engagement: Accessing a unified, real-time view of customer financial relationships across products to drive relevant recommendations, personalize service, and increase engagement.

• Streamlined application onboarding: Processing customer applications through a guided, configurable flow — from data intake and identity validation to document collection and financial account opening  — ensuring speed, compliance, and scalability.

• Centralized compliance and identity checks: Running identity verification and compliance checks — including KYC and AML — via a centralized evaluation management interface, with integration-ready architecture for external verification platforms.

• Flexible document management: Managing documents with a flexible framework that includes automatic property generation based on document class — enabling metadata-driven organization, filtering, and audit readiness.

• Tailored product configuration: Designing and managing product eligibility rules, features, and document packages to tailor offerings for distinct customer segments.

• Real-time consultation and process initiation: Conducting real-time consultations that capture customer needs, launch pre-configured business processes, and track all interactions for future reference.