Omnichannel Marketing

by Creatio
Not rated
Certified
Create, manage, and monitor marketing campaigns across multiple communication channels from a single platform.
Install

Overview

Product overview

Product description

Omnichannel Marketing helps marketers create, send, and track SMS marketing campaigns directly from Creatio.

The app enables businesses to engage customers through bulk SMS messaging using the Twilio provider. Marketers can create targeted SMS campaigns, deliver promotional and transactional messages to selected audiences, and monitor campaign performance without leaving Creatio.

The solution provides a centralized way to manage SMS communications as part of a broader customer engagement strategy and serves as a foundation for future omnichannel marketing capabilities.

Key Features

Create and send bulk marketing SMS campaigns

Create and deliver SMS marketing campaigns to selected audiences directly from Creatio using the Twilio provider.

Reach targeted audiences

Send promotional and notification SMS messages to specific customer segments to improve engagement and communication efficiency.

Monitor SMS campaign performance

Track SMS delivery results and campaign performance to evaluate communication effectiveness and optimize future campaigns.

Build omnichannel customer journeys

Enrich your Marketing Campaign flows with SMS touchpoints to deliver timely, personalized communications throughout the customer journey.

Categories

Category
SMS
Marketing campaigns

UI Framework

UI Framework
Freedom UI

Type

Type
Application

Price

Price
Paid
Trial

Compatible with Creatio

Version
8.3.4

Release information

Launched:
Updated:

Pricing

Monthly
Annual
Standard
$ 10.00 user / month
billed annually
Link to external pricing

The app is available as part of the Marketing product for zero fee on top of the product license. For detailed information on the Marketing Creatio pricing, please refer to Pricing.

Terms and Conditions

By installing this product you agree to terms and conditions outlined in the license agreement.

Support

Support is available for this application
Support is provided by the developer within the “Basic”, “Business” and “Premium“ packages. Detailed information about the support packages and the support terms can be found on the Creatio website.

Contacts

Installation

Setup guide

Before you start sending SMS marketing campaigns, ensure you have an active Twilio account with a configured phone number that supports SMS messaging.

In Creatio, configure your Twilio credentials in the application settings by specifying the required authentication parameters (Account SID, Auth Token). Once the connection is established, you can start creating and sending SMS campaigns directly from Creatio.

Resources

Omnichannel marketing app overview

Product compatibility

Marketing

UI Framework

Freedom UI

Deployment Options

Cloud
On-site

DBMS

PostgreSQL
MS SQL

Platform

.NET Framework
.Net 8 (supported from 8.2.1)

Compatible with Creatio

8.3.4

Versions

Versions history

Version
Compatibility
Release date
1.1.100
8.3.4
July 28, 2026
Release summary
Omnichannel Marketing enables marketers to create, send, and track bulk SMS campaigns directly from Creatio using Twilio. Build targeted SMS campaigns, deliver personalized promotional and transactional messages at scale, and monitor message delivery and campaign performance from a single workspace. Keep your SMS marketing activities centralized alongside the rest of your omnichannel communications.
Download

Manual app installation

  1. Open the needed app → the Packages tab - download the Markeplace app files.
  2. Click in the top right → Application Hub
  3. Click New application. This opens a window.
  4. Select Install from file and click Select in the window that opens.
  5. Click Select file on the page of the Marketplace App Installation Wizard and specify the app file path.

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