OWOX BI is a digital analytics platform that solves problems with cookieless acquisition campaign tracking and empowers Creatio reports with true acquisition sources of every Lead. 

If you are responsible for SEO, Paid Search, Social Paid, or other marketing channels in your company you might be frustrated with trying to understand from which sources Leads in Creatio truly come from. Modern cookie lifespan restrictions lead to losing connection with the very first session and acquisition source:

The OWOX BI provides server-side cookieless tracking out of the box. This solution extends cookie lifespan and adds 20%+ to the accuracy of the acquisition source of your digital conversions compared to well-known user-behavior tracking. But there is more to that. 

The Application we’ve created in Creatio Marketplace: 

1. delivers up-to-date ad costs from 20+ platforms and digital conversion sources from OWOX BI to Creatio; 
2. provides data on the number of site users by UTMs
3. blends this data with Leads from Creatio;
4. visualizes the full-funnel dashboard and Cost-per-funnel stage metrics in Creatio. 
5. visualizes how your advertising expenses relate to the number of users and leads generated by your advertising efforts.

Find out what drives your KPI and make better decisions on budget allocation with no manual reporting or interface switching. 

OWOX BI is recognized as a leader by G2 Crowd in categories Marketing Analytics Software and E-Commerce Analytics. 

Use cases:

• You are a marketing leader and you wonder if your team is meeting monthly targets for Qualified Lead cost of acquisition;
• You are a marketing leader and you want to prove the efficiency of upper and middle funnel channels in one dashboard;
• You are a marketing specialist and you want to review a campaign in a new region in terms of the amount and cost of Qualified Lead;
• You are a marketing specialist and you want to understand what marketing efforts you had last month helped to acquire more Qualified Leads and fulfill your KPIs;

Key features:

• Cookie-less privacy complaint tracker to get accurate traffic sources data and handle the direct / none issue;
• Server-side user behavior data streaming to get user activity data in your reports;
• Automated daily data refreshes to get accurate and timely data;
• 20+ Ad platforms to export your cost data from;
• Data transformations to enrich Creatio dashboards with business-ready data; 
• Seamless data